Barbara Kruger. Untitled (I shop, therefore I am), 1987. Photographic silkscreen on vinyl; 111 x

Barbara Kruger. Untitled (I shop, therefore I am), 1987. Photographic silkscreen on vinyl; 111 x

I shop therefore I am. 1990. Between the late 1970s and the early 1980s, Barbara Kruger, working as a graphic designer for popular magazines, gained recognition in the art world for photo-based images overlaid with blocks of text in a signature color scheme of black, white, and red. Her practice of culling and editing found photographs and of.. In Untitled (I Shop Therefore I Am) the simplicity of the image serves to accentuate the violence of the text. Morphing into « I shop therefore I am » the Cartesian proposition « I think therefore I am » becomes devoid of meaning. Using caustic humor Barbara Kruger questions the viewer on his or her place in modern society while cultivating.


Barbara Kruger. Untitled (I shop, therefore I am), 1987. Photographic silkscreen on vinyl; 111 x

Barbara Kruger I shop therefore I am, 1987, installation view, Hirshhorn Museum Barbara


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In Untitled (I Shop Therefore I Am) two fingers hold a palm-sized card outward. The card itself is wiped of its original face, as Kruger has clearly set “I shop therefore I am” across the flat red surface. The viewer can probably deduce that the original image displayed a credit card, tying the new text to its appropriation. The statement “I.. Foreground, “Untitled (I shop therefore I am),” 1987/2019, one of the artist’s videos, is an image being assembled like a jigsaw puzzle, clacking loudly with each new added piece. On the.